Gary Yamamoto

Yamamoto, founder of Gary Yamamoto Custom Lures, is credited with numerous innovations in the design and manufacturing of soft plastic lures. His Senko is one of the most important lure developments in recent years, and his other creations, including the Hula Grub, are mainstays in anglers tackle boxes the world over. A very successful professional angler in his own right, Yamamoto sponsors numerous pros in the United States, Europe and Japan, and is also publisher of Inside Line Magazine