Craig Lamb

Craig Lamb’s career in the sportfishing industry spans four decades in tournament operations, digital and print editorial, marketing, communications and video production. At the age of 23, Craig began his career with Ranger Boats, being mentored by Forrest and Nina Wood. While his formal role was public relations, it was his mentors who shaped the future of his work ethic. In 1986, Craig began his lifetime career with B.A.S.S. as assistant tournament director to Dewey Kendrick. Craig edited “Keeping Bass Alive,” a first-of-its kind manual to reduce stress and mortality of tournament-caught bass, while implementing those practices at weigh-ins and that are now commonly used. He worked beside Kendrick on the first delayed mortality and tracking studies to further enhance bass survival. In his early years at B.A.S.S., Craig was mentored by Kendrick, Ray Scott, Helen Sevier, Bob Cobb and Dave Precht, who like Forrest and Nina, gave him career-changing opportunities to grow personally and professionally. Precht recognized Craig’s editorial dream and appointed him associate editor of Bassmaster and B.A.S.S. TIMES, all while Craig was in his 20s. Craig continued his role with B.A.S.S. as senior writer while at TNN: The Nashville Network, where he managed its fishing and hunting franchises. While at TNN, Craig collaborated with Cobb on elevating the program standards of “The Bassmasters,” with its weekly viewership reaching 1 million households. Craig returned to B.A.S.S., where he launched Bassmaster.com as first editor and innovated the first subscription and revenue website, B.A.S.S. Insider, while producing franchise programming for ESPN Outdoors. As B.A.S.S. Senior Editor, Craig oversees custom content for sponsors and produces tournament content. After four decades, Craig’s greatest career satisfaction is coming full circle as a mentor to young media professionals, just as he was mentored at their age by the icons of bass fishing. A passionate historian of bass fishing, he takes great pride in celebrating its past and preserving its future.